Why Rodeo Dental Became B Corp Certified: Alignment, Action, and Improvement

Portfolio Link Arrow rodeodentaltexas.com
  • STATUS

    Active

  • YEAR

    2019

  • LOCATION

    Fort Worth, Texas

  • IMPACT METRICS
    Company data as of Dec 31, 2022
    Oral Hygiene Instructions
    ~9K
    Completed specialty visits
    ~170K+
    Preventative services completed
    ~298K+
  • B IMPACT SCORE
    82
    2019
    108
    2020
    114
    2021
    116
    2022
MISSION STATEMENT

Provide every family access to high-end dental care regardless of means, status, or location

Opportunity

Healthcare providers are not equitably dispersed by geography or cost, especially not high-quality, pediatric dental care.

Solution

Rodeo Dental and Orthodontics delivers a best-in-class patient experience for children regardless of means, status, or location. Not all children have access to dentists specialized in treating their needs and lower income children face a greater challenge in finding optimal dental care. Rodeo Dental makes a wide range of dental specialties available at all their locations enabling a seamless experience in a kid-friendly environment for families.

Examples in Action

Serving those in need has always been Rodeo Dental’s mission. So, when Double Impact introduced the B Impact Assessment (BIA) to help measure and track social and environmental performance, the Rodeo Dental management team set a goal to become a Certified B Corp. This certification is a designation given to companies meeting the highest standards of stewardship, transparency, and accountability to balance profit and purpose.

“As first-time entrepreneurs, founders, and healthcare providers, and our first experience with having a private equity partner, the importance of the Double Impact piece is the most important piece by far. There is an incredible alignment with our leaders and the Double Impact team; every decision we make as an organization has the greatest accountability, transparency, and impact in mind.” CEO, Saam Zarrabi

With the BIA and management incentives tied to impact, Rodeo Dental’s management team is aligned and held accountable for their impact results. The team sets goals, tracks progress against them, and reviews impact at each Board meeting.

From the start, Rodeo Dental’s culture and values have centered on its mission, but the impact tools Double Impact has shared, like the BIA and B Corp certification, have enabled the company to convey to employees, customers and community that Rodeo Dental is committed to these promises.

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